Custom Reloads of Dallas, Inc. manufactures custom ammunition for top accuracy and performance for hunting, target, and competition shooting. We specialize in several ammunition areas:

Custom Ammunition- Hunting, Competition, and Target
Custom Load work-up in YOUR rifle
SUBSONIC Ammunition specialist
Reduced Recoil loads
Reload your existing brass cases


Custom Ammunition:

Our match grade ammunition is loaded to the tightest tolerances possible controlling each step during manufacturing of the ammunition. Primers are seated using an adjustable primer seating die and seated to a certain depth for optimum consistency and reliability. The brass cases are inspected prior to loading and are sized using brand name dies. The best aspect of our ammunition is the tightest tolerances possible with our powder charges. Powder charges are kept to within +/- .02 grains consistency on our match grade ammunition. What is .02 grains consistency? (See video below) Most shooters who reload, load their powder charges to +/- .1 grains (one tenth). .02 grains (or 2 hundreths) is 5 times more consistent than even the basic .1 grain. How does this compare to factory ammunition? With factory ammunition, the powder is dispensed by volume, not weight. This means the powder drops into an open area or void in a powder bushing. This powder volume method is fast to load many rounds of ammunition, but does not keep your powder charge accurate or consistent. Factory ammunition will often have .5 to as high as 2.1 grain powder spreads on the powder charge. Yes, I have seen as high as 2.1 grain spread. What does this mean? With the powder spread so high, it will take you in and out of any accuracy node for inconsistent groups. You will have velocity extreme spreads of 50-200 fps (the difference between the fastest and slowest rounds). Even if factory ammunition has a fairly low powder spread of .5 grains, we are loading our powder charges accurate to .02 grains, which is 25 times more consistent than factory ammunition. We do all this for our match grade ammunition, and our ammunition is priced about the same as factory ammunition. Why buy lower quality factory ammo then?

SUBSONIC Ammunition– Since many shooters are shooting with suppressors, SUBSONIC ammunition has become very popular. We can load a SUBSONIC round for almost any rifle or caliber. We have offer common one’s like, the 308 Win and 223. We have developed new SUBSONIC rounds in the 6.5 Creedmoor, 260 Rem, 300 Win Mag, 300 WSM, 270 Wincheater, 7mm-08, 7.62×39, 338 Lapua, 243 Win and many others.

Reload your existing brass cases– If you have empty or fired cases, we can reload them! Often times, the brass case is the most expensive component of ammunition. If you have the fired case, we can reload it for less than new factory ammunition. The larger calibers, like Weatherby and Lapua rounds, we can reload for MUCH less than factory ammunition. Save all your brass and send it to us! If you leave the brass on the ground, you are throwing away good money!

Custom Load work-up in YOUR rifle– Our goal is to develop the most accurate cartridge for your rifle with premium components tailored to your firearm.

Youtube video for load developement:

Load Development in your firearm:

You choose the type of bullet and brass for your shooting needs. We will develop different batches of test ammunition to test fire through your firearm. We will take the necessary measurements from inside your chamber and magazine of your firearm. This will allow us to seat the bullet to the optimum seating depth for your firearm to increase accuracy. Each batch of test ammunition will be fired in your firearm for accuracy while chronographing the loads with a state-of-the-art LabRadar chronograph for velocity readings at the muzzle (100-600 yards for rifle, 25-50 yards for pistol). Targets will be included to show performance of each batch of test ammunition (See youtube video) We will GUARANTEE less than MOA performance.  Typical group size is 1/2 to 3/4 MOA (1/2″-3/4″ at 100 yards) for most factory rifles and 1/4 moa to 1/2 moa for custom rifles. Most high-end custom rifles will come in under 1/2 MOA accuracy.

What you will get:

  • Targets from each test load
  • Velocity readings of each load shot through a chronograph
  • Trajectory data sheets (in inches, MOA, and/or Mils)

You will select the load combination you want based on the accuracy and velocity readings obtained from the test targets. Trajectory data sheets (in inches, MOA, Mils and/or IPHY) on the load you selected will be provided in the format you prefer. Data sheets can be custom made to your rifles’ zero (100, 200 yards, etc) and in any increment to show bullet path. (see “Trajectory Data” on the left for example trajectory data sheet). These trajectory data sheets can be re-calculated very easily for when you go to another shooting location to account for altitude, temperature, barametric pressure, and humidity.

Gun powder charges are thrown using an RCBS Chargemaster, then the powder is transfered to a high-end Sartorius digital scale, accurate to within .02 grains, which is about 1 kernel of gun powder. Most reloading scales are only accurate to +/- .1 grains accuracy. For bullet velocity, I use a state-of-the-art LabRadar, which uses doppler radar to get the speed of the bullet

Ammunition ordered will be packaged in 20 or 50 round ammunition containers with labels reading “Custom Ammunition for (your name)” with caliber and load details. Ammunition is priced separately with minimum order of 100 rounds for rifle and 500 for handgun.

Firearm care: During the firearm testing, we will take the greatest care in protecting and properly securing your firearm. Possession of the firearm will range from 24 hours to several weeks for the load development and testing.


There are 2 stages of pricing:

1) Initial load development- Flat rate fee for developing batch of ammunition to test fire for accuracy and velocity. Prices range from $300 for common calibers, and $350 to $450 for Chey-Tac and special wildcat calibers. Load development includes all test ammunition, loading time, range time, range fee, drive time, chronograph data (bullet velocity), and trajectory tables. Test loads can be shot at 100 to 800 yards (200 and 300 yards is most common).

2) Ammunition- Ammunition is priced separately from load development with a 50 round minimum for rifle, and 500 for handgun.

Need a Quote?

Please include:

  • what caliber or calibers
  • what brand of brass
  • which bullet or bullets you want

Call or email “chad (at) dallasreloads.com” for pricing on specific load development, calibers, and bullet options. The pricing on one caliber can vary greatly between the different brands of brass and bullets used. Discounted pricing available for load development on multiple firearms.

Custom Reloads of Dallas, Inc. is a Type 1 (FFL Dealer) and Type 6 ( FFL Manufacture of Ammunition) Licensed. Contact me for any rifle and handgun transfers you may need.

I was on GunTalk Radio with Tom Gresham as a guest speaker talking about reloading and discussing the business of reloading on Sunday February 28th. I met Mr. Gresham at the SHOT show in Vegas this January. I’m looking forward to visiting with him again. Please listen in if you get a chance!

GunTalk Radio the only radio talk show which covers the world of firearms, personal safety, and gun rights. Topics include gun safety, sport & recreational shooting, gun collecting, personal defense, and firearm issues.

Click on Guntalk 2010-02-28 Part B

Year 2010- Feb 28th, 2010, Part B episode- Time starts at 11:39.